Maui & Sons is California’s original surf and lifestyle brand. Founded in 1980 by Maui native Jeff Yokoyama (aka Yoki), it specializes in surfwear and skateboard apparel. 

Stoked on his family’s homemade chocolate chip cookies, Yoki was inspired to spread joy across the island of Maui through his family’s recipe. Yoki’s journey took an exciting turn when he shifted to the active sports industry, but he didn’t leave his past far behind: his family’s cookies are celebrated on the logo of Maui & Sons, which you can now see on beaches all over the world.

Maui & Sons is available exclusively at The Rail stores.

Total Stores: 15